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The Pished Fish in East Sussex | Artisan, Booze-Infused Smoked Salmon

Roland dev
May 30, 20202 min read

Updated: Jul 29, 2024

Nestled in the quaint village of Berwick, East Sussex, The Pished Fish is renowned for its artisanal small-batch, slow-cured, and booze-infused smoked salmon. Founded by James Eagle, this unique smokehouse sources Scottish salmon and cures it in alcohol and botanical infusions before smoking it with a specially selected combination of woods. Their popular varieties include Rum Cured Smoked Salmon, Aquavit Beetroot Cured Smoked Salmon, and Gin and Tonic Cured Smoked Salmon. Available in prestigious stores like Fortnum and Mason and Waitrose, The Pished Fish also offers a convenient subscription-based mail-order service.


Watch the Film we produced for Locate East Sussex and Business East Sussex to learn more about The Pished Fish.



A snowy rooftop with smoke rising from a metal chimney at The Pished Fish smokehouse in Berwick, East Sussex. The winter scene features bare trees and a bright sky in the background, highlighting the artisanal smoking process during the colder months
The Pished Fish Smoke House in Sussex in Winter

James Eagle, founder of The Pished Fish in Berwick, East Sussex, holding a rack with several pieces of booze-infused smoked salmon. He is wearing an apron with The Pished Fish logo, standing inside the smokehouse, showcasing the artisanal process of their product
James Eagle Pished Fish - Booze Infused Smoked Salmon, Smoked Fish

Our Project with The Pished Fish

At Shootlab, we were delighted to capture the essence of The Pished Fish through a series of photographs and a business profile video for Locate East Sussex, a not-for-profit business support and inward investment service. Our goal was to showcase the meticulous process and passion behind their exceptional smoked salmon.


Close-up of hands holding a pile of wood chips used for smoking salmon at The Pished Fish in Berwick, East Sussex. The wood chips are part of the unique smoking process that infuses the salmon with distinct flavours
The Pished Fish blended Wood pieces used for smoking their Salmon

A stack of business cards for The Pished Fish in Berwick, East Sussex, featuring the logo with two fish wearing top hats and the text 'Booze Infused Smoked Salmon.' The cards are bundled together with a green rubber band, showcasing the branding of the artisanal smokehouse
The Pished Fish iconic Salmon in Top-hat branding

Several fillets of booze-infused smoked salmon from The Pished Fish in Berwick, East Sussex, placed on metal racks during the smoking process. The salmon fillets display a rich, glistening color, highlighting the artisanal curing and smoking methods used by the smokehouse
The Pished Fish Smoking Oven with Scottish Salmon

Close-up of a person packaging booze-infused smoked salmon from The Pished Fish in Berwick, East Sussex. The packaging features The Pished Fish logo with two fish wearing top hats and the text 'Booze Infused Smoked Salmon.' The hands are carefully sealing the package, highlighting the artisanal care in the product presentation
The Pished Fish packaging process

James Eagle, founder of The Pished Fish in Berwick, East Sussex, standing in front of a wooden wall while holding a rack with several pieces of booze-infused smoked salmon. He is wearing a gray shirt and a black apron with The Pished Fish logo, showcasing the artisanal smoked salmon products
James Eagle, founder of The Pished Fish

JAMES EAGLE FOUNDER OF THE PISHED FISH IN SUSSEX- Booze Infused Smoked Salmon, Smoked Fish sold in artisan shops and Smoked Salmon in the post


Watch the Film we made about the company for Locate East Sussex and Business East Sussex




To hire a SHOOTLAB commercial photographer or Videographer for your video project: email: studio@shootlab.co.uk https://shootlab.co.uk


SHOOTLAB about us

Shootlab are a Content Creation Company based in Lewes, East Sussex. We offer a range of services for businesses and individuals, including Photography, Videography, Video Production Social Media Content Creation. We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.


Check out our Website shootlab.co.uk

Follow us on Instagram: https://instagram.com/theshootlab


See some more of our Videos about Sussex Businesses




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