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1960s Brighton Fashion Photography with Midjourney

Updated: Dec 6


Welcome to Shootlab’s AI Content-Creation Blog! This month, we’re diving into 1960s Brighton fashion photography, combining our love for the era with the amazing capabilities of MidJourney AI. We love Brighton, and since we work in nearby Lewes, we spend a lot of time there.  This post is all about reimagining 1960s fashion in Brighton, showcasing AI-generated images that bring this vibrant era back to life.


We draw inspiration from 1960's Brighton's fashion and youth culture, specifically during the Psychedelic, hippie and mod culture era. We have produced a series of vintage-inspired images that showcase Brighton's fashion history. If you were wondering 'what were the fashion trends in the 1960s and 70s' read on to find out!


A young woman stands out in a crowd with her retro 1960s fashion in Brighton. Her style is highlighted by a textured, Leopard patterned jacket, accessorised with a simple neck scarf in the same Leopard patterned style. Her wavy, blonde hair and natural makeup exemplify the beauty standards of the era. This image captures the essence of 1960s fashion against a backdrop of a bustling seaside promenade, reflecting the cultural vibrancy of the time
How to dress like 60s girl? - Hippie Chic on Brighton beach in Brighton circa 1967

AI-Generated Vintage Fashion Photography


Using MidJourney AI, we’ve created a series of AI-generated images that capture 1960s Brighton fashion with stunning realism. The photos look like they’re straight from a photographer’s archive, featuring everything from hippies and Beatniks to psychedelic street scenes. But none of these people actually existed! AI helped us recreate the vibrant counterculture scene that Brighton was famous for during this time.


A striking man with a long hippie style hair and beard embodies 1960s Brighton fashion on a city street, wearing a boldly patterned, open-neck shirt adorned with necklaces. His intense gaze and the bohemian flair of his outfit capture the spirit of the era's counterculture. The blurred background with pedestrians and vintage cars enhances the timeless feel, transporting the viewer to the heart of 1960s fashion and street photography
Psychedelic fashion in 1960s North Street, Brighton, long hippie hair, beads and psychedelic shirt design

A man channels the iconic 1960s fashion with a bohemian twist on the streets of Brighton. He sports a patterned waistcoat, layered with a denim jacket, accessorized with a fedora hat and a long necklace. His relaxed pose and confident style reflect the era's blend of casual sophistication and rebellious spirit, set against the bustling backdrop of a lively urban thoroughfare
1960s Beatnik style in North Laine Brighton 1968, straight-leg trousers, shades, goatee, boho

Exploring Psychedelic and Hippie Fashion in Brighton

Brighton in the 1960s was a psychedelic paradise filled with swirling patterns, flower power, and vibrant street life. Whether it’s a hippie in long flowing shirts or a woman playing guitar on the beach with layered necklaces, these AI images bring the hippie movement back to life. The pier and beach were popular spots for gatherings, where fashion, music, and culture thrived.


A man in the 1960s Brighton setting exudes peace and free spirit, holding the iconic two finger peace sign. His long, wavy hair and moustache, patterned cardigan, and layered necklaces with a peace medallion epitomise the era's fashion. The vintage cars and quaint architecture in the background enhance the authentic retro vibe, capturing the essence of the peace-loving counterculture of the time
Hippie photo 1968: Peace and Love in 1960s Brighton, Hippie guy standing in front of VW Camper van

A woman wearing 1960s Brighton bohemian fashion, sitting on the beach with an acoustic guitar. Her intense focus while playing, patterned shawl, layered necklaces, and natural, wavy hair capture the free-spirited essence of the era. The overcast sky and the casual beachgoers in the background create a scene reminiscent of the historic cultural beach gatherings of the 1960s.
Hippies' on the beach in the 1960s - female hippie playing the guitar on Brighton Beach dressed in ethnic-inspired fabric


Two young women stroll through a 1960s Brighton street, showcasing the era's fashion trends. The woman in the foreground wears a bold patterned top with layered necklaces, while her companion sports a blue floral dress. Their natural hairstyles and attentive expressions reflect the youthful and exploratory spirit of the decade, set against a backdrop of a vibrant town scene
Two flower children in North Laine Brighton sixties fashion circa 1967 wearing vintage dresses, beads and ethnic jewellery
A hippie man with long curled hair and a moustache exudes the 1960s Brighton bohemian style standing next to his bicycle. His patterned shirt layered with necklaces and a medallion stands out against the busy street scene behind him, where people gather, epitomising the social and fashion-forward atmosphere of the time. The casual yet distinct fashion choices highlight the cultural identity of the era
Hippie style, a young hippie man with long hair, Boho Brighton 1960s in the North Laine, wearing ethnic clothing, and jewellery including a necklace of beads and bead bracelet
A group of young women and men captured in a candid moment on the bustling streets of 1960s Brighton, showcasing the fashion of the era. The women in the forefront wear floral-patterned dresses, with the left one donning a beret, while the right one features a bold necklace, both with hairstyles typical of the time. The crowd behind them, some in sunglasses, adds to the authentic vintage atmosphere of the scene
Sixties youth culture Brighton beach fashion 1960s

How to Dress Like a '60s Man: Brighton Bohemian Style

Ready to rock that laid-back yet rebellious '60s vibe? Brighton men of the 1960s mastered bohemian flair with bold patterns and layered accessories. Think open-neck shirts with long necklaces, paired with patterned waistcoats that scream effortless cool. Hair was everything—whether you sported long, wavy locks or a full counterculture beard, it was all about individuality. Whether walking through the streets in psychedelic prints or chilling at the beach in vintage threads, Brighton men embraced freedom and self-expression through their style!


fair haired hippie man with cool 1960s glasses stairs into the distance, he is wearing a stylish hippie jacket and is on the beach with other hippies standing around him who are blurred out in the background
Sunny days Brighton Beach 1960s - Classic 'Easy Rider' inspired fashion

man with 1960s clothing and hairstyle stares at camera, his shirt is open at the top revealing beaded necklaces, behind him are shops and blurred people on the street
1960s young and free, Sixties Brighton, rocking the hippie aesthetic
A hippie man in Brighton during the 1960s exudes the era's fashion with a vibrant smile and a peace sign gesture. His long, wavy hair and patterned cardigan, adorned with necklaces, capture the spirit of peace and love. The bustling street scene behind him, complete with flower arrangements and passersby, adds to the authentic vintage feel of the photograph
Hippy Clothing, fashion, style from the hippie era Brighton 1967

blonde haired hippie stand in the middle of a busy Brighton street, he is wearing an open ethnic shirt with multiple beaded necklaces, he has long hair with a bandana, there are lots of people around him shopping
Hippie in iconic 1960s clothes, circa 1969, beads, hippie hair with bandana and loose fit ethnic inspired clothing
two men wearing 1960s clothing star at the camera, they are both wearing hats, one has a patterned beige jacket and the other a light blue suit, there are 1960s cars on either side of them and the street is busy with people
1960s Brighton Beatniks, not Hippies

two hippies with long hippie hair walking through a busy street with long hair and tight denim jeans, they both have patterned 1960s shirts, there are lots of people around them on the streets in Brighton, retro 1960s look to the image
Classic hippie look, long-haired with flared jeans

How to Dress Like a '60s Girl: Hippie Chic in Brighton

Brighton in the '60s was a playground for bold, free-spirited fashion. Picture leopard-print jackets, layered necklaces, and effortlessly wavy hair flowing through the streets of North Laine. Whether strolling the pier or hitting the promenade, girls flaunted their hippie chic with confidence. It was all about standing out, mixing statement pieces with a relaxed, rebellious edge. If you wanted to capture the essence of the era, embracing the wild prints and bohemian vibe was a must!


 a close-up portrait of a young woman from the 1960s showcasing the fashion of Brighton. She wears a floral headband and a patterned dress with a peace sign necklace, embodying the era's popular bohemian style. Her natural makeup, freckled complexion, and braided hairstyle reflect the carefree beauty standards of the time, set against a blurred background of other individuals in vibrant attire
Brighton Beach Flower Child, Brighton beach 1960s

Three women walk through a 1960s Brighton crowd, their style capturing the essence of the era. Each wears a distinctive headband, from floral to polka dot, paired with layered necklaces over patterned tops and jackets. Their expressions are thoughtful, reflecting the cultural depth of the time
In-crowd Brighton beach, summer of 1967 wearing free-spirited clothes
young female wearing hippie clothes looking at camera photographed in 1969 on Brighton's North Laine
Brighton hippies - Hippie child Brighton's North Laine in1969
two young women wearing ethnic beaded necklaces and 1960s hippie clothing stand in the middle of a busy Brighton street with people and shops in the background, a vintage 1960s scene
Flowered up in Brighton's North Laine 1960s
two girls adorned in 1960s clothes stand in the middle of the photo, they are next to Brighton beach and there is a holiday atmosphere, there are 1960s cars in the background
Brighton Beach hippies wandering around the seafront - Brighton Beach, Summer of 1968
a group of young adults walk along the street wearing 1960s clothing, there are shops and houses in the background
Hippies, group of friends shopping Brighton 1969
two young women look at the camera wearing 1960s clothing one wears a beaded hair band and the other a beaded hat, theye are wearing lots of beaded and ethnic necklaces and used heavily worn vintage clothing
Looking back, 1960s memories

1960s Style Video with AI: RunwayML Gen2 Vintage Look


Watch the AI-generated images from this blog come to life in a vintage-inspired video! Using RunwayML Gen2, we transformed the 1960s Brighton photos into an immersive video experience. With its powerful Image-to-Video capabilities, Gen2 captures the authentic style and atmosphere of the decade. One standout moment? The woman playing guitar on Brighton beach, perfectly embodying the era’s free spirit.




Brighton’s Beatnik and Mod Fashion Influence


Brighton wasn’t all about hippies. The Beatnik and Mod cultures had their own style influence. Sharp suits, goatees, and monochrome tones captured the minimalist yet artistic vibe of the time. These AI recreations highlight the fashion diversity of Brighton in the '60s, from bold Beatnik styles to the mod fashion trends.


A stunning close-up shot, the viewer is presented with a captivating image of a woman's face, adorned with striking orange and blue eye makeup. Her eyes are the centerpiece of the composition, taking up most of the frame and drawing attention to their vivid colors. The rest of her face is slightly out of focus, creating a dreamy and ethereal effect
Female model staring into the camera detail of 1960s eye makeup

a group of young men in a cafe during the 1960s posing for a picture, the men are dressed in mod fashion, wearing suits and hats, exuding an air of sophistication. In the centre of the image, a young man holds a drink while seated at a table, surrounding him are his peers, some sitting and others standing behind them, the photograph is black and white
Mod Fashion Mens - A group of young mods gathered at a popular Brighton cafe, during the 1960s

In the centre of this vintage image, a young woman wearing a colourful blue and orange spotted coat, a hat and black rounded shades stands staring at the camera, she is standing on Brighton pier and there are white and red striped sun umbrellas on either side, people stand at the side of the image looking out at the sea
Mod fashion on Brighton Pier during the 1960s

black and white photograph, a woman is seen getting her hair done in hairdressers 1960s style cut, The photo has a vintage feel to it, with a grainy texture and subdued contrast.
Mod hair, 1960s hair, Vintage hairstyle in 1960s hairdressers

A group of people walking down the road, bundled up in 1960s coats and hats, they are all walking in the same direction, towards the viewer. The people are dressed in a variety of coats, ranging from beige to blue and brown. A man stands next to a yellow car on the right side of the image. The street is busy with traffic, but it is not visible in this shot. The scene suggests that it is a cold day due to everyone's clothing choices
A stylish group of friends walk down North Laine wearing 1960s attire

group of young adults walking down the middle of the road wearing pink clothing
Brighton Pride 1969 stylish crowd dressed in vintage suits
A psychedelic stylised illustration of the iconic Royal Pavilion in Brighton with a psychedelic twist, characteristic of the 1960s art style. The image features vivid colors and intricate patterns swirling around the architecture, set against a night sky with stars and soft clouds. The word 'BRIGHTON' floats above in bold, retro lettering, encapsulating the city's historic charm and the creative energy of the 1960s
British Psychedelia Super cool 'psychedelic poster' for the Royal Pavilion Brighton


Conclusion: 1960s Fashion Revival Through AI

Brighton in the 1960s was a true melting pot of fashion, from psychedelic hippie looks to mod fashion. Thanks to MidJourney AI, we’ve been able to bring these styles back to life. Let us know what you think of these AI-generated images—leave a comment below!


To this day, the bohemian fashion influence of the 1960s decade can still be felt in Brighton, with a thriving alternative community celebrating the city's counterculture roots. If you're looking for a place to experience the best of 1960s fashion, Brighton is the place to be.



SHOOTLAB is a Video Production Agency based in Sussex, specialising in creating engaging and high-quality visual content. Our services include Video Production, Videography, Event Photography, Event Videography, Social Media Content Creation, and Social Media Management. Whether you're a business or an individual, we have the expertise to capture your events and bring your vision to life.


We have experience working with businesses of all sizes creating high-quality content for websites, blogs and social media platforms such as TikTok, Instagram and Twitter.


Check our Website shootlab.co.uk

Follow us on Instagram: https://instagram.com/theshootlab



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All of the AI images on this blog post were created in Midjourney and are purely experimental, not for profit or for resale.

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