FASHION AI: Content Creation using Midjourney

Roland dev

Jun 18, 20234 min read

Updated: Oct 10, 2024

Welcome to the SHOOTLAB AI Image Drop! We are continuing our exciting exploration into AI technology with MidJourney, a cutting-edge tool in AI content creation. This month’s theme, “Fashion Futures,” showcases our AI-generated fashion campaign, blending futuristic fashion trends with the limitless creativity of AI. The fashion photography images you’ll see were produced using MidJourney, an AI image generator that delivers unparalleled AI-generated fashion content. If you’re curious about the software and how fashion designers can leverage MidJourney AI for fashion content creation, keep reading!

A vibrant and abstract image dominates the composition, featuring a woman in a pink suit splashed with orange paint. The woman, who occupies the majority of the frame, stands against a bright pink background and gazes to the side. Her suit is tailored and professional, with a matching jacket and pants. However, the outfit is marred by splotches of orange paint that cover her torso and legs — Digital Supermodel AI-Generated fashion campaign Shootlab photo using Midjourney AI

MidJourney AI: Revolutionising Fashion Photography and Design

At Shootlab, we pride ourselves on being versatile content creators offering video production, commercial photography, and social media content creation services. While we traditionally rely on our Canon-R5 DSLR for high-quality photography, discovering MidJourney has pushed the boundaries of our creativity, allowing us to dive into AI image generation for fashion.

Our first AI project involved producing a series of AI-generated oil paintings that replicated the style of old masters, depicting the famous Lewes Bonfire Night. These images were so realistic that they caught the attention of the local press, including The Argus, proving that AI-generated art can have real-world impact. Check out our blog, "Is AI Capable of Genuine Creativity?" for more insights.

MidJourney V6, the latest version, continues to redefine what's possible with AI-generated fashion photography. Whether you’re a fashion photographer, content creator, or social media marketer, MidJourney empowers you to create visually stunning content in seconds. Read on to discover how we produced these futuristic fashion images and learn how to use MidJourney AI for fashion campaigns.

Futuristic Fashion Trainers on Display

Our AI-generated campaign features futuristic fashion sneakers displayed on a sleek, modern plinth. This AI-driven visual explores not just futuristic fashion design, but also how AI can be used to enhance the aesthetic appeal of fashion products for e-commerce websites and social media fashion campaigns.

A stylish black and white sneaker rests on a pristine white pedestal in the foreground, showcasing its elegant design. The shoe's sleek curves and sharp angles stand out against the contrasting colours, creating a visually dynamic effect. The trainer is abstracted like a captivating monochromatic sculpture, casting dramatic shadows on the surface. The sculpture features interlocking shapes, evoking a sense of motion and fluidity. The image is framed by a clean white border, highlighting the minimalist aesthetic of the composition — Futuristic fashion trainers/AI fashion campaign sneakers Shootlab photo

Futuristic fashion trainers/ fashion sneakers on a plinth

black and white studio image, a woman with flowers adorning her hair is the focal point. The white Orchid-like flowers in her hair and across her shoulders are arranged in an abstract futuristic pattern, creating a striking contrast against her dark skin. The background is blurred, adding to the dreamlike quality of the image. — AI generated fashion campaign - AI fashion model Instagram computer generated

How Does MidJourney AI Work?

MidJourney is an AI art generator that uses machine learning to transform natural language descriptions—known as text prompts—into unique images. It's accessible to anyone with a Discord account. Simply enter your desired words, and MidJourney generates high-quality AI imagery. You can even explore a gallery of other users’ AI-generated images to refine your own creative process.

The image depicts a surreal scene in which a woman in a pink dress is suspended in mid-air, seemingly defying gravity. She is the focal point of the image and dominates the foreground, her dress billowing around her as though caught in a gust of wind. Her hair is dyed pink and orange, adding to the dreamlike quality of the scene. In the background, a pink mannequin with a pink head stands on its own. The woman's shoe can also be seen, covered in pink paint, resting on the edge of what appears to be a platform or ledge. The overall color scheme of the image is dominated by various shades of pink, creating an otherworldly and fantastical atmosphere. — Futuristic Model Ai Generative Fashion computer generated-mid journey ai

ai image depicts a vibrant and colourful scene, dominated by a woman in a colourful dress. The woman is the central focus of the image, with her face and upper body prominently displayed. In the background, there are several elements that contribute to the overall vibrancy of the scene. A pink and yellow liquid appears to be floating in mid-air, adding an element of whimsy to the image also pink and orange liquid, which complements the woman's outfit. The overall composition of the image is dynamic and visually engaging, with various colours and shapes vying for attention. Despite this complexity, however, the woman remains at the centre of attention, drawing the eye with her striking appearance — Fashion futures, ethereal fashion style AI-generated-Fashion-model

Step-by-Step Guide to Using MidJourney AI for Fashion Content

Create a Discord Account MidJourney works through Discord, so you'll need an account to get started. Once signed up, you’ll be able to join the MidJourney AI community.
Visit the MidJourney Website and Join the Beta Head over to the MidJourney website and choose "Join the Beta" to receive your invite to the MidJourney Discord server.
Enter MidJourney's Discord Server Follow the invite link to enter MidJourney’s server, where you’ll find various channels to explore.
Start Creating AI Fashion Images Once in the newcomer rooms, type /imagine, followed by your fashion-focused text prompt (e.g., "futuristic fashion designs with avant-garde style"). MidJourney will generate an AI image based on your prompt. You can then upscale and download it for further use in your fashion campaigns.

By leveraging AI image generation tools like MidJourney, designers and brands can create full fashion collections, explore virtual models, and generate 3D renderings of fashion accessories and apparel—all without the need for physical production.

Midjourney software prompt bar grey bar withy white text — Midjourney Prompt bar

a woman with pink and yellow hair blowing in the wind. hair, lip, eye, orange, pink, eyelash, red, magenta, petal, fashion design — Ai Portrait Generator - / generative ai

torso of woman wearing pink and orange clothing swirling pink powder, ai image — ai image of fashion model torso expressive motion

Why AI-Generated Fashion Photography Is the Future

Futuristic fashion concepts have always been a major trend in the fashion industry, but now, with AI-driven fashion photography, brands and designers can bring their ideas to life faster than ever before. Whether you're creating content for fashion e-commerce websites, editorial fashion campaigns, or social media fashion influencers, MidJourney can generate truly innovative visuals. Expect to see AI fashion photography continue revolutionising the fashion industry for years to come.

For more on this, read our blog "Is AI Capable of Genuine Creativity?"

AI painting of a woman with pink paint on her face. pink, art, magenta, event, fashion design, flash photography, carmine, graphics, graphic design, visual arts — Hyper-realism fashion / generative AI model 2023

dark skinned man wearing beige sweatshirt sitting at desk sewing illuminated fabric to make tech garment — Fashion Designer AI working on Wearable Tech Garment using complex sensory technology

Professional woman in a black suit confidently seated at a desk, surrounded by stacks of papers and photographs. The wall behind her showcases an array of black and white photos. A prominent pile of papers rests on the desk, emphasizing the workload. The woman maintains a focused gaze towards the camera, projecting a strong sense of professionalism — Fashion Designer Ai Photorealism - A woman in a black suit sits at a desk, surrounded by stacks of papers and photographs. The wall behind her is covered in various black and white photos. In the foreground, a pile of papers rests atop the desk. The woman gazes confidently at the camera, exuding an air of professionalism.

a fashion runway, where models strut their stuff in front of an audience. The focus is on a striking model with long red hair, who dominates the scene. She walks confidently down the runway, wearing a stylish outfit that accentuates her figure. The model sports a gold chain necklace that adds to her allure. The background features other models and people, but they are blurred out of focus to keep the viewer's attention on the main subject. Overall, the image captures the glamour and excitement of high fashion — Catwalk ai Model - The image showcases a fashion runway, where models strut their stuff in front of an audience. The focus is on a striking model with long red hair, who dominates the scene. She walks confidently down the runway, wearing a stylish outfit that accentuates her figure.

fashion model staring at camera on catwalk dark atmosphere people in background blurred — AI Generated Fashion Show

Watch Our AI Fashion Video Portfolio

Explore our AI-generated fashion visuals in action! Our fashion video production services combine AI tools like MidJourney and Genmo AI to create engaging and futuristic fashion campaigns for clients looking to stand out in the crowded digital space.

Designer Catwalk Show Photography Portfolio

Fashion image animation created using Genmo ai

cucumber and dill sorbet in a ball shape on a green plate, silver fork next to plate, wine glasses in the background with wine and sparkling water — Ai Food Photography - Cucumber and Dill Sorbet starter photo-realistic AI image

Learn More About AI-Generated Food Photography

Having checked out our AI-generated fashion photography blog, want to see the cutting edge of food photography? Check out our AI-Generated Food Photography blog!

AI-Generated Food Photography. See how this revolutionary tool is transforming content creation for food photography and culinary social media content. Get inspired by the incredible potential of AI!

Elegant dish with vibrant beetroot, peaches, and edible flowers, accented with cheese on a chic plate against a dark backdrop — An Al photograph of a vibrant beetroot carpaccio with a cashew cream dressing served on a slate plate in a vegan Michelin-starred restaurant during a summer afternoon.

SHOOTLAB: Your Partner for AI-Powered Content Creation

At Shootlab, we're passionate about pushing creative boundaries. As a UK-based video production agency, we specialise in AI-powered Content Creation, offering services that range from video production to corporate photography and social media content packages. Whether you’re a business or individual, we’re here to help you leverage AI to elevate your brand’s creative output.